By rotation, I mean taking all the sides. Whenever there are people of differing positions on an emerging topic — it could be Uber, it could be eSports, it could be 5G, self-driving vehicles, you name it. If I find that I cannot argue from any particular viewpoint, I will book a couple of days to spend time with that community on ethnographic — just hanging out until I rotate my worldview and until I can argue from their viewpoint. That’s called taking all the sides.