Your, the example that you mentioned, sort of the Taiwanese equivalent of Reddit, you said that it does not have a profit motive, I understand. Right? So the business model. This is what we're struggling with in the West with the social media platforms and some of the big tech, in that their whole business model is around a profit motive, is around user engagement, which of course, in a disinformation sort of laden society, is all about getting that user engaged and disseminating some of these more harmful memes.