It is like the song of the sirens: Before sailing past, you stop your ears or tie yourself to the mast. These are called Odyssean commitments in governance. We need to distinguish the pull of advertising-driven populism from subscription-driven flattery. Whether the danger is over-centralisation or the big mob’s over-decentralisation, governance tools should pre-bunk the specific failure mode. The easiest heuristic is the Lagrange point: Find the orbiting centres, then the middle point pulled by neither.