
Social media companies can also be made into friends. In Taiwan, when we passed KYC and liability, first Google, then Facebook and others actually became quite good prosocial citizens. Previously, Facebook in particular profited more from scam ads than normal ads, so its careless algorithm featured more scam ads because there was more to be gained. After KYC and joint liability, the algorithm figured out this would lose them money, and they proactively changed. The economic incentive change is key.