For example, there was a physical distancing poster, not by our Minister of Health and Welfare, but rather by the ministry's participation officer, a team of people charged to engage hashtags, but not featuring the officer, but featuring the dog that lives with the officer, which is a very cute Shiba Inu. And this very cute Shiba dog poses like the Doge meme and shows that, and I quote, "When you're indoor, keep three Shibas away or wear a mask." "If you're outdoors, keep two Shibas away or wear a mask." So it's all good fun and people spread it like wildfire.