
Two years ago, we saw a surge in malicious AI swarms posting deepfake scam advertisements. Around that time, scrolling Facebook or YouTube in Taiwan, you would likely see trusted figures in advertisements — like Nvidia CEO Jensen Huang, who seemed to be selling cryptocurrency or offering free investment advice. The deepfake was good enough that if you clicked, "Jensen" sometimes spoke to you. Of course, it was not Jensen; it was a deepfake running on an Nvidia GPU. But it was convincing enough that retired engineers, schoolteachers and shopkeepers lost small fortunes. The platforms collected revenue on every impression. In fact, because the scam ads paid more per click than the normal ads from small and medium enterprises, the Facebook algorithm, according to news reports, prioritised the scam advertisements.