- Attentiveness: Listening to the people closest to the problem, not just the powerful people.
- Responsibility: Keeping specific promises with real, credible commitments.
- Competence: Making sure people can check the AI's process transparently.
- Responsiveness: Ensuring people can evaluate the results using metrics they helped design.
- Solidarity: Producing win-win outcomes so users aren't locked into a single ecosystem and can easily switch vendors.