So how do we take that model and spread it? Or do you feel that what's going to happen is that we're going to be so desperate, we're going to be looking over at what India and Japan and Taiwan are doing and going, "We're probably going to have to do something along those lines"? Are they just going to become more dominant because they've got a better model that's more humane and attracts people to their methodologies? I'm putting words into your mouth, but I'm just trying to understand how that can spread -- because sitting somewhere between Paris and Australia at the moment, I'm feeling like the awkward uncles have really taken over the planet.