It’s affinity, OK.
It’s not a very SEO‑friendly name.
If you search for Audrey Tang, I think, I’m probably the first five pages.
It’s not that hard to find.
Taiwan? Maybe you’re going to my Wikipedia page. No, it’s the QZ page. Obviously not going there. Seems they have better SEO.
We’ll crack on.
It’s good.
Somehow getting people googling, "Digital minister of Taiwan," end up in our PDIS page. This is great.
...very much getting you to do our work.
The mission is quite clear.
We incubate and facilitate public digital innovations…
A mission changes every quarter.
No, we don’t.
Let’s say we review our missions every quarter.
Yeah, this is a well‑known...
It’s a well‑known phenomenon.
I think their mission individually is due end of this month, I don’t know yet.
...collaborative community with the private sector and the civil society.
Called g0v, right?
You mean g0v?
It’s just g0v.
Yeah. Did you Google for g0v?
Then you get it.
Like this? [pulls up google and searches G-O-V zero]
No, it doesn’t.
It’s terrible SEO on our part.
Granted.
It’s so nice to have you here.
By the way, if you look at the g0v.asia page, instead of linking to the mostly Chinese page.
It’s hard say G‑zero‑V all the time.
Trying saying that 10 times.
All right.
Then you have another problem, because they would type G‑L‑I‑N, or something like that.
It’s true.
Well, it says "hack democracy." If you look at this landing page, what does it say to you?
It says you’re a nobody.
That’s offending, isn’t it?
Too bad.
This is public.
I don’t know. I didn’t write this.
From grassroots, meaning it’s bottom up, basically.
Ah, OK. It’s re‑writable, so we’ll go and change it. "From grassroots," change that to “bottom up”. Keeps growing. It keeps growing.
That is too offensive?
How would that work better?
"You’re that somebody"?
Yeah, it doesn’t work.
That’s exactly what we did here.
Yes, yes.
That’s exactly what we did to this wall.